Orlando Machado joins the LEGO Group as Chief Data Officer

Hunter-Miller can announce Orlando Machado is joining the LEGO Group as Chief Data Officer.

Orlando was most recently Group Chief Data Scientist for Aviva where he created a global data science practice (Aviva Quantum) working across 16 countries. He remains a Non Executive Director for Cambridge University Press & Assessment Board.

Prior to Aviva, Orlando was for four years Chief Data Scientist at MoneySuperMarket. He started out in academia after which he worked at the BBC for a couple of years, and then moved to Wunderman, part of WPP.

After a few years, he moved to dunnhumby, an early leader in customer-centric data science, where he ran the UK’s analytics and insight teams for Tesco and other clients.